Business in China

There can be plenty of obstacles doing business abroad, in a foreign country, as you deal with another culture, other business behaviors and much more. But there is one specialty that makes business in China even more complicated: Your Brand-Name!
You might think now: "Wtf? I go to China, set up my business and just use my back-at-home-well-established brand name". That's what you think. Due to the Chinese language, one has to choose a brand name very carefully.
As sounds/syllables have different meanings, your brand name might end up meaning something ridiculous. Nevertheless most companies go for a sound adaption, rather than a meaning adaption. BUT, if you really want to master the art and make an impact, you will try to do both. Below is a list of famous brands who adapted one or the other way or not at all.